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Energy Choice

What is Energy Choice?

Energy choice is the ability for customers to shop the energy market and choose a company and product that meets their unique energy needs.

Unfortunately, not every state empowers customers to shop and many still protect utility monopoly markets, blocking retailers from providing customers with options. Outdated retail markets disempower consumers and limit support for clean energy investments and market opportunities for advanced customer-facing technologies that give customers more transparency and control over their energy usage and bill.

Click the map to learn about energy choice in your state.

Customers Who Choose

As of 2021, there are 17 states that have chosen to break up the utility monopoly in their markets and allow all or some customers to shop competitive suppliers and choose an energy provider that best suits their unique needs. Find out why these customers shop and the unique value they’re getting from the competitive retail energy market in their own words below.

IN THEIR WORDS