Why Missouri Needs Energy Choice

Rising Costs. No Options. It’s Time for Competition.

Missouri families and businesses are facing rising electric bills — with no ability to shop for alternatives.

Unlike most markets, electricity in Missouri is controlled by monopoly utilities that both build power plants and sell electricity — earning guaranteed returns funded by ratepayers.

When costs rise, customers pay. When projects go over budget, customers pay. When utilities build new plants, customers pay — even before they’re completed.

The monopoly model isn’t working.

The Problem in Missouri

Rates are rising fast

Missouri electric rates have increased 5th fastest in the U.S., but utilities have built less than 1,000 MWs of new power generation – all from renewables –  in the last decade.

Customers are paying upfront

Last year’s Senate Bill 4 (CWIP) allows utilities to charge customers for power plants during construction — shifting more risk to ratepayers.

More costly projects are coming

Utilities are planning billions in new generation and infrastructure to replace retiring power plants and serve new loads, with costs and guaranteed profits passed directly to customers.

No competition, no choice

Missourians cannot shop for electricity — there is no competitive pressure to control costs.

The Solution: Electric Choice

Missouri lawmakers have introduced legislation to break up the monopoly, modernize the energy market and give customers options.

Legislation (2026)

  • Senate Bill 1411 — Sen. Nick Schroer
  • House Bill 2207 — Rep. Don Mayhew
  • House Bill 2233 — Rep. Tricia Byrnes

What the Legislation Does

The grid stays regulated. Reliability stays protected. Customers gain choice.

  • Introduces competition in electric generation
  • Allows customers to choose their electricity supplier
  • Keeps the grid regulated and reliable
  • Preserves consumer protections and oversight
  • Shifts power plant risk from ratepayers to private investors
  • Encourages investment, innovation, and pricing options

Why Competition Works

Two dozen states already allow some form of competition. In 14 of those state, utilities compete alongside private suppliers without a guaranteed profit.

The result:

  • Private investors — not ratepayers — fund new generation
  • Suppliers compete on price and products
  • Businesses gain cost certainty
  • Customers can choose plans that fit their needs

Large Support for a Competitive Market

  • General Motors (view testimony)
  • Ford Motor Company (view testimony)
  • Show-Me Institute (view paper)
  • Missouri Grocers Association (view letter)

Who’s Talking About Competitive Energy

  • Kansas City Star — Missouri Pays Too Much for Electricity
  • KY3-TV — High energy cost solutions
  • St. Louis Business Journal — Ending the electricity monopoly
  • Missouri Independent — Risks of blank checks for utilities
  • Joplin Globe — Customer choice needed
  • Springfield News-Leader — More competition needed
  • St. Louis Post-Dispatch — Opening Missouri’s energy market

Learn More