Abby Foster has joined the Retail Energy Advancement League (REAL), a non-partisan retail energy organization, to help lead their efforts to open, maintain and optimize competitive retail energy markets.

Foster joins REAL from BRAVO Group, where as Senior Director she directed strategic communications and lobbying campaigns to effect change in public policy. She has spent the last 15 years building and engaging communities to advocate for issues that span political parties and industries with much of her career focused on energy and infrastructure.

Chris Ercoli, President, and CEO of REAL, knows adding Foster will have an immediate, positive impact to the REAL team. “Our entire goal as an organization is to move minds and markets toward consumer choice, and I cannot think of a person better qualified to do that than Abby Foster. She has an incredible track record organizing successful issue campaigns and she’s bringing that experience and enthusiasm to help REAL make an impact.”

Foster was also the President of the Pennsylvania Chemical Industry Council (PCIC). In her role, Foster worked with lawmakers and regulators to improve the business climate and allow companies to succeed. PCIC works to attract opportunities to grow the regional markets and associated supply chains.

“Competitive markets drive innovation, reduce costs and provide the customer with options. Increasingly, the public is demanding more sustainable practices across industries and restructured energy markets disrupt monopolies and enable the public to choose a clean energy supplier”, says Foster.

“As with any market, a balance must be struck to encourage participation and protect consumers. I look forward to working with policymakers and other stakeholders to ensure the right structures are in place to encourage a robust, competitive market that benefits the customer and environment as our electric grid evolves and we transition to cleaner sources of energy.”

REAL recently announced the formation of its national advocacy organization aimed at modernizing the retail energy markets. REAL is a coalition of companies that believe consumers deserve control over their energy decisions, including how to buy, produce and consume energy, energy services, usage data, and other energy insights.

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Shell Energy North America (US) L.P. (“Shell Energy”) has joined the Retail Energy Advancement League (REAL), a national advocacy organization dedicated to the modernization of retail energy markets and consumer choice.

“Our members are motivated to invest in clean energy solutions and rapidly move America toward its sustainability goals; giving consumers control over their energy decisions is the right way to get there,” said Chris Ercoli, President and CEO, REAL. “We are thrilled Shell Energy is joining in our efforts to grow competitive retail markets and bring real electric choice to the consumer.”

The REAL Board of Directors, formed earlier this year, welcomed Glenn Wright, the current President & CEO Shell New Energies US, LLC, as its newest member.

With 30 years of experience in industrial and commodities markets, Wright brings experience managing large, complex, multi-faceted integrated businesses and structured transactions, including asset and business acquisitions. In his role, Wright has established and grown a consumer retail energy business to more than 400K+ customers in less than two years, and delivered an onshore, utility-scale, renewable generation portfolio strategy leading to restructured portfolio assets.

“Shell Energy is excited about the formation of REAL and believes the expansion and modernization of the American retail electric market is essential if we want to meet the ever-changing needs of today’s consumer,” said Wright.

In addition to Wright, REAL’s Board of Director’s also include Mauricio Gutierrez, President and CEO, NRG, Curt Morgan, CEO, Vistra, Tom Matzzie, President and CEO, CleanChoice Energy, Scott White, President and CEO, IGS Energy, and Jim Wood, President and CEO, Calpine Energy Solutions.

To learn more about Retail Energy Advancement League visit www.REALChoiceUSA.org

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